Advertising Your Company On The Web
If you’re a small business it costs too much to advertise on TV, and even if you can afford to get a page in a magazine or radio commercial it’ll still put a dent in your budget. So, why not advertise for free online?
Increasing your visibility on search engines is the best way. Using the right keywords that match your type of business on your web page will help your customers to see you faster, since you’ll be at the top of their Google or Yahoo search results. That being said, put your website all over the place…business cards, your office doors, even on your car!
Another money saving advertising technique thats becoming more and more popular is to start up a blog for your company. They’re a great way to improve your rankings on search engines as well. You can put one on your website with free software like Nucleus (www.nucleuscms.org) and you can bet your customers will give you a lot of feedback. While your at it, write an ezine. These are email newsletters that should include articles that talk about your industry, products, services, etc. Go to www.free-ezine-directory.com, they have a long list for you to choose from.